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Sample Chapters: The Television Commercial and Television Studies |
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You may view and/or download two sample chapters from the third edition. Both chapters are PDF files, which require Adobe Reader or similar software.
Many computers come with Reader pre-installed.
Chapter 12 "The Television Commercial"
Chapter 12 is contained in a large, 17 mb PDF file, which may load slowly.
- PDF file (17 mb):
- View online
- Download to your computer:
- Click here with the RIGHT mouse button (Mac users: Control-click) and then choose "Save Target as..." or "Save Link As..." or "Download Link to Disk"--depending on what type of Web browser you're using. Then open the file from your hard drive.
Chapter 13 "Television Studies: Alternatives to Empirical Approaches"In the third edition, chapter 13 is nearly doubled in size. It accounts for the burgeoning academic discipline of "television studies" and outlines the following critical approaches: auteurism, genre study, semiotics, ideological analysis, political economy, feminism and queer theory, and racial and ethnic studies.
- PDF file (5 mb):
- View online
- Download to your computer:
- Click here with the RIGHT mouse button (Mac users: Control-click) and then choose "Save Target as..." or "Save Link As..." or "Download Link to Disk"--depending on what type of Web browser you're using. Then open the file from your hard drive.
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Last Updated ( Monday, 20 November 2006 )
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