Television Audience Measurement Terms  |
Terms like "rating" and "share" are explained by North America's biggest TV-ratings company. |
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60 |
AdvertisementAve  |
Contains dozens of video clips of commercials, grouped by company, product, and genre. Also highlights ads by celebrities. |
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770 |
| Advertising's Twilight Zone: That Signpost Up Ahead May Be a Virtual Product |
New York Times article (registration required) about a sneaky form of product placement called "digital brand integration." By Sam Lubell, 2 January 2006. |
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68 |
| Fact Pack 2005 |
3rd Annual Guide to Advertising & Marketing. A supplement to Advertising Age magazine. |
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63 |
| IAG Research |
Measures the effectiveness of commercials and product placements. Publishes top-5 lists. |
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56 |
| Inside TV Ratings |
Nielsen Media Research explains how it measures viewers. |
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75 |
| Media Info Center |
Management- and advertising-oriented information about media industries. Presented by the Northwestern University Media Management Center. Contains news and data about the TV industry--including audience measurement and marketing. |
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67 |
| Modern Moist Towelette Collecting |
From the site: "Each Moist Towelette is like a work of art. Though working in defined parameters, the designers manage to make each towelette applicable to their customer. A Moist Towelette collection can show restaurants, casinos (and a surprising v |
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57 |
| Ratings (Nielsen) |
Zap2It provides Nielsen ratings data on a daily, weely, and season-long basis. |
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69 |
| Sheep Brain Dissection Guide, The |
From the site: "First, an examination of the external features of the specimen will be undertaken. Second, the brain will be bisected along the longitudinal midline, and the several features of the medial face of the hemisphere considered. Third, the |
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65 |
| Television Bureau of Advertising |
The trade association of America’s broadcast television industry. It offers a wealth of data about audience research. |
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57 |
| Viacom Assets |
Listed by Wikipedia. |
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59 |
| Viacom Financial Profile |
A profile of Viacom, Inc., by Yahoo! Finance. |
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84 |
